Nike Packed Its New World Cup Commercial With Celebrities. Football Fans Aren’t Buying It

The brand enlisted soccer stars alongside Kim Kardashian and LeBron James—but many commenters say Adidas still delivered the better ad.

BY ALI DONALDSON, STAFF REPORTER @ALICDONALDSON

A month after Adidas’s star-studded World Cup commercial went viral, Nike took the offensive over its chief rival and released its own celebrity-packed ad to celebrate the world’s biggest sporting event, which kicks off later this week in Mexico City. Soccer fans tuned in. Within four days, the six-minute-long ad has racked up 65 million views on YouTube, but some of the casting choices have left the internet divided.

Nike—one of the biggest brands in sports, but longtime second fiddle to Adidas when........

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