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One U.S. college is fixing tuition at just 10% of parental income: ‘We’re not hiding the cost of college behind secret formulas’

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25.06.2026

One U.S. college is fixing tuition at just 10% of parental income: ‘We’re not hiding the cost of college behind secret formulas’

Many U.S. college degrees now come with a six-figure price tag, forcing families into debt and stunting the financial livelihood of young workers. But at one small liberal arts school in the U.S., students don’t have to choose between academic ambition and a lifetime of payments. 

Whitman College, a private college in Walla Walla, Washington, will now fix its tuition at just 10% of family earnings in a push to rein in the rising cost of a degree. 

The school’s 10% Promise is guaranteed for all four years, and will be available to all first-year and transfer students who enroll in fall 2027. 

Whitman joins a growing movement of colleges confronting the growing unattainability of pursuing a higher degree. Now, the selective Washington school with a student population of around 1,500 hopes to slash the price for thousands to come.

“We’re not hiding the cost of college behind secret formulas—it’s basic math, no mystery,” Whitman College says on its website. “Your family will never pay more than 10% of their income toward tuition.”

How students can apply to the capped tuition 

Unlike other cumbersome aid processes, Whitman has made it easy to apply—and it’s open to all students.

Prospective students........

© Fortune