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Opinion: Canada took itself to market before it was ready

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16.09.2026

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Opinion: Canada took itself to market before it was ready

Politics is probably the reason Ottawa didn't spend another two months preparing more persuasive data for potential foreign investors

Part of my job as an adviser who prepares businesses for sale is writing the kind of document Ottawa just showed the world. When a business owner raises capital or sells, we build the pitch book: the pitch itself, complete financial statements and a projection. The first job is a sanity check on the numbers, because the books a business runs on are rarely the books a buyer can trust.

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