Scotch has a Gen Z problem. James Marsden and Sabrina Carpenter are part of the fix

James Marsden’s new Macallan campaign is part of a broader push to convince younger drinkers that Scotch deserves a spot in their glass.

Sabrina Carpenter [Photo: Johnnie Walker]

After James Marsden landed the role of Cyclops in the 2000 blockbuster film X-Men, he toasted the then-biggest milestone of his career with the priciest whisky the actor could afford, Macallan 12 Year Old.

“I wanted to commemorate that moment by having something very special,” Marsden recalled in an interview with Fast Company. “It’s not........

© Fast Company