This long-forgotten signage from Argentina is World Cup design at its best

The 1978 global soccer tourney held in Argentina used a grid-based design system with perforated steel panels and button typography and pictograms.

[Photo: Flecha Books]

When designers for the 1978 World Cup in Argentina designed a signage and wayfinding system for the tournament, they needed something that would be easy to read and scale. Their forgotten work was ingenious and economical—and it’s finally getting its due.

A new book takes a look back at Argentina’s World Cup signage system through the instruction manual that put it all together. Manual of Standards: Signage, FIFA World Cup ’78........

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