Inside the secret TikTok library that turns viral songs into brand soundtracks

As TikTok plays a growing role in how businesses reach customers online, the app is creating a new economy around its library of commercial music.

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If you’re a sports fan on TikTok, you’ve almost certainly heard the song “Orla” by the British DJ and producer Nimino. Since its release in early March, the song has soundtracked nearly 150,000 videos on the........

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