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How Companies Turn Loyalty Into Billion-Dollar Data Assets
How Companies Turn Loyalty Into Billion-Dollar Data Assets
A look at the hidden tradeoffs behind loyalty-driven growth — and how to avoid inheriting risks you didn’t design for.
By Wes Chaar | edited by Maria Bailey | Feb 17, 2026
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Key Takeaways
What started as a customer perk has quietly become one of the most powerful assets in modern commerce. Founders who misunderstand this shift risk building growth strategies on the wrong side of trust.For decades, retailers trained us to believe loyalty cards were a favor. Swipe here, save a dollar. Enter your phone number, get points. Buy ten, get one free.
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