menu_open Columnists
Sheryl Estrada

Sheryl Estrada

Fortune

We use cookies to provide some features and experiences in QOSHE

More information  .  Close

CFOs are central to AI mindset shift, says Google veteran

AI will impact every job, industry, and country, expert Ted Souder told an audience of finance chiefs.

yesterday 0

Fortune

Sheryl Estrada

Top trends shaping the future of finance—AI, agility, and proactive leadership are in the spotlight

Building tech-fueled teams is a high priority for CFOs.

previous day 3

Fortune

Sheryl Estrada

Why Verizon’s new CEO must partner with the CFO on a clear market strategy

Former PayPal CEO Dan Schulman was announced as Verizon’s new chief executive on Oct. 6, 2025.

tuesday 2

Fortune

Sheryl Estrada

Meet the finance duo behind Dave’s Hot Chicken’s $1 billion deal as Gen Z flocks to the brand

Dave's has 2 million followers on Instagram and over 4 million on TikTok.

06.10.2025 10

Fortune

Sheryl Estrada

Why AI’s ‘vibe shift’ looks like an inflection point

Enterprises are not retreating from AI but are instead recalibrating their approach.

03.10.2025 10

Fortune

Sheryl Estrada

CFOs must focus on agility in scenario planning amid government shutdown, says economist

Planning for resilience has become a strategy for survival.

02.10.2025 10

Fortune

Sheryl Estrada

How Georgia’s top accounting official uses technology and change management to champion a new era in government finance

Gerlda B. Hines, a former CFO, is leading the charge in the tech transformation.

30.09.2025 5

Fortune

Sheryl Estrada

Cybersecurity professionals under pressure turn to AI amid rising threats

There's an anticipated rise in cyberattacks next year, according to ISACA.

29.09.2025 5

Fortune

Sheryl Estrada

Starbucks continues to cut corporate jobs in turnaround bid: ‘Many are cost centers, not revenue producers,’ says expert

The company will eliminate about 900 more non-retail partner roles and many open positions.

26.09.2025 4

Fortune

Sheryl Estrada

Steph Curry says this quality made him an NBA legend. Now, it’s making him a successful CEO

Talent helps but it’s not the secret to Curry’s success.

24.09.2025 10

Fortune

Sheryl Estrada

How AI is changing earnings call analysis—and stock picks

New research gauges whether large language models can detect actionable trading signals.

23.09.2025 10

Fortune

Sheryl Estrada

The younger consumer boom: Amex and luxury brands pursue Gen Z and millennials

Major companies are positioning themselves for lasting customer loyalty.

22.09.2025 3

Fortune

Sheryl Estrada

Workday CFO on why $1.1 billion Sana deal aligns with M&A strategy

Much of the anticipated success comes from cultural fit, Zane Rowe said.

19.09.2025 6

Fortune

Sheryl Estrada

Why AI prompt writing is the next core skill for finance

Salesforce and Accenture executives discuss what today’s finance and accounting resumes need to stand out.

18.09.2025 8

Fortune

Sheryl Estrada

Bridging humanity and technology: Brené Brown on leadership’s new challenge

Brown shares insights on leading organizations into the future.

17.09.2025 5

Fortune

Sheryl Estrada

Verizon CFO on turning AI into a revenue source to drive future growth

Verizon is positioning itself to serve large tech companies that require custom AI infrastructure, Tony Skiadas said.

16.09.2025 10

Fortune

Sheryl Estrada

Snowflake tops Fortune Future 50, new CFO highlights AI leadership

The tech company's growth is fueled by the rise of AI in business.

15.09.2025 10

Fortune

Sheryl Estrada

From his first flight at age 25 to Delta CEO: Ed Bastian’s advice on leading into the next century

Bastian discusses the most important aspect of a CEO's job.

12.09.2025 4

Fortune

Sheryl Estrada

$1 billion berry startup Fruitist hires tech finance chief as its new CFO

Rich Sullivan brings more than 20 years of experience to the role.

11.09.2025 10

Fortune

Sheryl Estrada

Tapestry doubles down on Gen Z and growth: New strategy targets $4 billion in shareholder returns, says CFO

Millennials and Gen Z are increasingly choosing Tapestry's luxury brand Coach.

10.09.2025 5

Fortune

Sheryl Estrada

DoorDash CEO Tony Xu: M&A is easy on paper— ‘very hard to get right in practice’

At Fortune Brainstorm Tech, Xu talked about acquisitions and the company's progress with automation.

09.09.2025 20

Fortune

Sheryl Estrada

The exit of Elon Musk’s xAI CFO is the latest example of executive turnover at high-profile startups

Experts say exiting executives don’t want to become the “fall guy."

05.09.2025 5

Fortune

Sheryl Estrada

Tech leaders in financial services say responsible AI is necessary to unlock GenAI value

A new FICO report takes an in-depth look at the challenges facing chief AI officers, CTOs, and CIOs.

04.09.2025 10

Fortune

Sheryl Estrada

Is it time to appoint a Chief AI Officer? Not so fast say experts

In a new report, experts explore the pros and cons of the role.

02.09.2025 4

Fortune

Sheryl Estrada

Fortune 500 companies are promoting CFOs internally, as finance chiefs seek to prepare for CEO roles

The growing number of finance chiefs advancing to the CEO seat reflects a shift in how the market perceives the CFO role.

02.09.2025 6

Fortune

Sheryl Estrada

Gartner predicts an AI-fueled ‘lonely enterprise’ for finance workers if CFOs don’t take action

Eight forces are predicted to impact the finance function's transformation by 2030.

29.08.2025 10

Fortune

Sheryl Estrada

Kohl’s makes progress on turnaround as CFO provides C-suite stability

A Morningstar analyst weighs in on the leadership needed at the retailer.

28.08.2025 7

Fortune

Sheryl Estrada

AT&T CFO: $23 billion deal with EchoStar to deliver ‘attractive returns’ and power 5G expansion

"This transaction is good for both consumers and competition across our industry, which aligns with the administration’s priorities," Pascal...

27.08.2025 4

Fortune

Sheryl Estrada

Subdued FX volatility in August is unusual: BofA analysts

Increased volatility is expected for the U.S. dollar-Canadian dollar pair.

25.08.2025 10

Fortune

Sheryl Estrada

Walmart’s CFO on competing for tech talent: ‘You’re helping shape the future of retail on a massive scale’

Amid soaring e-commerce sales and rising tech salaries, Walmart is focused on the long term.

22.08.2025 3

Fortune

Sheryl Estrada

New Target CEO, a former CFO, ‘must prove he’s not just another insider,’ executive recruiter says

Michael Fiddelke will become chief executive on Feb. 1, 2026.

21.08.2025 10

Fortune

Sheryl Estrada

Home Depot’s pricing strategy to balance margins and customer loyalty, says analyst

For some imported goods, tariff rates are significantly higher today than they were at this time last quarter, according to Home Depot.

20.08.2025 9

Fortune

Sheryl Estrada

Horizon3.ai taps veteran CFO as cybersecurity startup bridging military intelligence and Silicon Valley scales up

Holly Grey joins as finance chief with 30 years of experience.

19.08.2025 10

Fortune

Sheryl Estrada

MIT report: 95% of generative AI pilots at companies are failing

There’s a stark difference in success rates between companies that purchase AI tools from vendors and those that build them internally.

18.08.2025 50

Fortune

Sheryl Estrada

Can employees learn to trust an AI boss?

AI agents are on the rise, but clear employee boundaries are emerging.

15.08.2025 6

Fortune

Sheryl Estrada

New Cisco CFO takes helm amid $2 billion in AI orders

Mark Patterson shares his top priorities as Cisco's finance chief.

14.08.2025 10

Fortune

Sheryl Estrada

Cava CFO: Automation to ‘enhance the human experience, not replace it’

The company is investing up to $10 million in a food technology startup.

13.08.2025 10

Fortune

Sheryl Estrada

Chipotle and Cava put rivalry on pause with $25 million bet on restaurant automation

Cava CFO Tricia Tolivar speaks about the company's first major automation investment.

13.08.2025 7

Fortune

Sheryl Estrada

What’s keeping CFOs on alert? It’s a combination of three key factors

U.S. Bank’s Stephen Philipson discusses what he's hearing from America’s finance chiefs.

12.08.2025 10

Fortune

Sheryl Estrada

Want to retain your CFO? A new study points to empowering a great chief accounting officer

The CAO role is emerging as an elevated, strategic leadership position.

07.08.2025 4

Fortune

Sheryl Estrada

Data quality at risk as federal workforce shrinks, says top economist

Investing in reliable data and the people who collect it is a foundation for smart decisions, according to Moody's Mark Zandi.

06.08.2025 8

Fortune

Sheryl Estrada

DOGE cuts ‘act like a corrosive’ on labor stats revisions and U.S. economy, warns Moody’s Mark Zandi

Cuts to government jobs are contributing to downward employment revisions, says Zandi.

05.08.2025 3

Fortune

Sheryl Estrada

Exclusive: $2.1B business travel startup Engine appoints a CFO

Engine is backed by Telescope Partners, Blackstone, Elefund, and Permira.

05.08.2025 20

Fortune

Sheryl Estrada

10 finance companies that made the biggest leaps on the 2025 Fortune Global 500 list

CFOs of Prudential Financial and BNY weigh in on their companies' momentum on the list.

01.08.2025 5

Fortune

Sheryl Estrada

CFOs chart a course for crypto in corporate finance

Despite some concerns, finance chiefs are already making plans to adopt crypto, according to Deloitte.

31.07.2025 20

Fortune

Sheryl Estrada

Boeing’s turnaround gains traction with strong Q2 ahead of CFO change

CFO Brian West concluded his final earnings call as his successor begins in August.

30.07.2025 30

Fortune

Sheryl Estrada

From CFO to COO: What prepared a veteran finance chief for a pivot to operations 

Bill's John Rettig began his role as president and COO in July. 

29.07.2025 9

Fortune

Sheryl Estrada

Why companies are leaning into skills-first, AI-enabled employment models

Moving away from job-centric structures may become more common.

28.07.2025 10

Fortune

Sheryl Estrada

AT&T’s CFO and CMO have key advice on how to think about marketing

The C-suite leaders discuss how collaboration between finance and marketing supports long-term growth.

25.07.2025 10

Fortune

Sheryl Estrada

Accountants sound the alarm on geopolitics, internal risks

The Global Economic Conditions Survey reflects a new phase of concern among accounting professionals.

22.07.2025 10

Fortune

Sheryl Estrada