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Jonathan Baker

Jonathan Baker

The Conversation

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Every party has pitched its own supermarket fix. What if we combined the best ideas?

Every party has pitched its own supermarket fix. What if we combined the best ideas?

The election has produced competing prescriptions for NZ’s grocery market – each targets a different barrier to genuine competition.

22.09.2026 20

The Conversation

Jonathan Baker

How we got conned into recycling by Big Plastic

Rinsing that yoghurt tub was never going to solve the problem. We’ve all been fooled.

11.11.2025 20

WA Today

Jonathan Baker

How we got conned into recycling by Big Plastic

Rinsing that yoghurt tub was never going to solve the problem. We’ve all been fooled.

11.11.2025 20

The Sydney Morning Herald

Jonathan Baker

How we got conned into recycling by Big Plastic

Rinsing that yoghurt tub was never going to solve the problem. We’ve all been fooled.

11.11.2025 20

The Age

Jonathan Baker

How we got conned into recycling by Big Plastic

Rinsing that yoghurt tub was never going to solve the problem. We’ve all been fooled.

11.11.2025 20

Brisbane Times

Jonathan Baker

How the plastics industry shifted responsibility for recycling onto you, the consumer

Only 9% of plastics ever made have been recycled. Clever industry campaigns have shifted the costs of their own waste onto consumers.

05.11.2025 20

The Conversation

Jonathan Baker