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Jacob Ganten

Jacob Ganten

Entrepreneur

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Private Companies Have This Underrated Branding Advantage Over Public Rivals

For decades, becoming a public company represented the ultimate milestone for ambitious businesses. That's not always the case anymore.

08.10.2026 10

Entrepreneur

Jacob Ganten

Playing It Safe For Your Brand Reputation Is Actually Hurting Your Bottom Line — Here’s Why You Need to Test New Ideas Publicly

Reports suggest that 1% of campaign ideas originate through testing-and-learning in public — but that's why challenger brands are winning.

26.07.2026 20

Entrepreneur

Jacob Ganten