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Henry Innis

Henry Innis

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Local media is losing share because it is hard to buy and hard to analyse

Local media is losing share because it is hard to buy and hard to analyse

Henry Innis, co-founder and CEO of Mutinex, takes issue with the current narrative that marketing mix models are instructing brands to move away from...

02.11.2026 10

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Henry Innis

The new measurement frontier: Turning 'obsession' into advantage 

02.12.2025 20

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Henry Innis