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Mumbrella |
On the surface, Nine’s AGM did not appear to offer too much cheer for investors, but there must have been something in the numbers or sentiment that...
Poem founder Rob Lowe takes a wide-angle look at advertising and concludes that if people aren’t already talking about your brand, there’s little...
Four Pillars Gin co-founder and Mumbrella360 creative director Matt Jones observes a world with an increasing gap between the stories we tell...
When anything can be taken out of context and sent around the world, it’s understandable that brands are reticent to give media interviews. Bec...
When I lived in London, I often looked up at the skyscrapers in the City and wondered what all those thousands of people inside actually did. They...
When Barney Chunn described his new AI-powered PR service Drumbeat to Tim Burrowes, he said it filled a gap between a full-service agency and nothing....
Crisis communications expert and veteran journalist Peter Wilkinson takes a hard look at writing, a skill many in media and marketing prize, but that...
Henry Innis, co-founder and CEO of Mutinex, takes issue with the current narrative that marketing mix models are instructing brands to move away from...
As Upfronts season winds down, Tim Burrowes checks in on Paramount and Mamamia’s plans for 2027
A freedom of information application revealed what SBS management had to say about Mumbrella behind closed doors (and how one of them recommended...
In analysis which first appeared in Mumbrella’s Best of the Week email, Tim Burrowes complains about being trapped in an unavoidable relationship...
MiniMBA founder Mark Ritson welcomes the steps the NSW Government has taken to protect itself from the shadiness of principal media. Why doesn’t...
Last month, my sister and her hubby popped over to see me here in Australia. To call Paul a petrolhead doesn’t quite nail it, or at least suggests...
Crisis communication expert Peter Wilkinson isn’t surprised the verbal ceasefire between politicians following the Helen Haines attack didn’t last...
In this extract from her new book, veteran media journalist Margaret Simons investigates the appointment of former Google exec Michelle Guthrie to the...
AI companies are lobbying to be able to use publisher content by default, unless the owner specifically opts out. Todd Scott, owner of NZ’s National...
Domino’s have put themselves into a promo doom loop, but can they pull out?Strategist Al Crawford reckons
BFJ Digital’s GM Fabian Valado attended IAB’s Brisbane market update recently, and reports back on what brands need to refocus on to remain...
Sean Sowerby, head of PR and content at Sunday Gravy, writes that artificial intelligence is changing the way public relations works, which is...
Poem senior producer Hattie Morgan on four ways to get ahead in the office.
Session submissions for Australia and New Zealand’s best and biggest media and marketing conference Mumbrella360 open today. The conference’s...
Vinne Schifferstein Vidal co-founded AI-focussed independent agency MC&V, and has seen firsthand how AI has eroded both skills and trust in young...
In Marketing We Trust’s Paul Hewett highlights a curious and (for many) alarming new development: Google is deliberately serving bad search results...
The promise of AI replacing PR agencies, as touted by Barney Chunn on a recent episode of the Unmakers podcast, sounds compelling. But once you factor...
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