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Fake media on the rise again

Media Stable's managing director Nic Hayes warns of the rise of seemingly legitimate publications that are, in fact, branded content aggregators...

latest 7

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Nic Hayes

‘Do you Yahoo?’: The monster task of healing the brand that won’t die

Last week Yahoo hired a new chief marketing officer. Josh Line, formerly chief brand guy at Paramount Global, faces one of the toughest gigs...

yesterday 20

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Hal Crawford

Before you rage against the machine, rage against your brand book

We all know AI has rapidly infiltrated the marketing world. The future is uncertain, but there’s no use denying that it’s here, it’s shiny and it’s...

yesterday 10

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Tom Wenborn

Is your social media post actually a political ad?

The Electoral Commission spent yesterday reviewing social posts by Abbie Chatfield to see whether it needed political authorisation. Turns out, it...

05.04.2025 5

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Nathan Powell

Dynamic Duos: A two-week contract turned ten-year partnership

In this week's Dynamic Duos, we hear from Connecting Plots' creative partners John Gault and Matt Geersen.

05.04.2025 50

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Lauren Mcnamara

Five tips for retail marketers during a turbulent period

The Australian retail landscape is undergoing a period of significant turbulence. 21.7% of the Australian workforce either unemployed or...

04.04.2025 20

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Natalie Ohanlon

Should marketers and agencies rage against the algorithm?

The platforms, with their strict rules around the algorithm and best practice, are leading to a sea of sameness, says Emma Baston, head of planning...

03.04.2025 5

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Emma Baston

The article you were not allowed to read: Why Growthops was doomed to failure

Seven years ago, Mumbrella published a piece of analysis pointing out that a combination of high costs, related-party transactions and a rich...

03.04.2025 2

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Tim Burrowes & Paul Wallbank