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Chas Bayfield

Chas Bayfield

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Bayfield: I watched every Super Bowl ad and I’m depressed

Storied UK creative Chas Bayfield — who came close to making an ad for this year’s Super Bowl — surveys the field and finds it all a bit sad.

11.02.2026 10

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Chas Bayfield

Making advertising less crap is its own award

27.01.2026 10

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Chas Bayfield

Ignore the rules, rock the boat, and make famous work: Bayfield on creativity

27.11.2025 8

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Chas Bayfield