We can learn a lot about communication from politicians. How do they address the three essentials in good comms: Transparency, Honesty, Relatability (“I can relate to that!”)?

If a person has those qualities, in business, in the family, and in politics, we can often accept them even if we disagree on many issues.

And then of course there are the 3Cs: Clear, Concise, Consistent.

Simplistic? Yes. Is it a useful guide for leaders wherever? Also yes.

On message: Pauline Hanson featured in the first episode of Karl Stefanovic’s new podcast

Pauline Hanson, with a 26% approval rating in one poll, has the advantage of having been in politics for 30 years.

But never in government, so she can use values-based comms, and cut through with clarity. She keeps her messaging to three main ideas: immigration, government spending/balanced budgets, and an energy policy that works for householders and business owners.

And when she says, “young Australians will be the ones paying for these bad decisions in the future”, she’s embracing a powerful political message.

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With One Nation’s polling reaching into the 20s, Hanson has held the same views for three decades, and a portion of the electorate likes it. Her gain also reflects the failures of others.

So, on the three essentials above? Yes to all three. And on the 3 Cs: clear,........

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