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Bruce Lefkowitz

Bruce Lefkowitz

Sports Business Journal

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The data gold rush: Mining universities’ hidden treasure

The data gold rush: Mining universities’ hidden treasure

Most college athletics revenue streams are obvious and transactional. “Set it and forget it.” Your MMR partner sells sponsorships and takes a fee....

06.10.2026 30

Sports Business Journal

Bruce Lefkowitz

College athletics doesn’t have a cost problem — it has a revenue problem

The old parable says: “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.” That may be the best...

03.08.2026 20

Sports Business Journal

Bruce Lefkowitz