Feel like your job’s gotten stale? Ask yourself this question

February 26, 2026 — 10:37am

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In case you haven’t noticed, we’re in the midst of a South Korean wave. From movies to music, fashion to beauty, this East Asian country is only around one-tenth the size of South Australia, yet it’s having a powerful cultural impact across the globe.

There is something else that Koreans excel at: coming up with poetically descriptive terms to sum up common feelings, like ‘nunchi’ (the ability to read the mood of a room) and ‘sseom’ (that flirting stage of a relationship when you both know there’s something there, but you’re not officially dating yet).

However, there’s a different Korean word that captures a particular place that some of us get to at work. The slang word for this is ‘goinmul’ – prounced ‘go-in-mool’ – and it translates literally into English as........

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