menu_open Columnists
We use cookies to provide some features and experiences in QOSHE

More information  .  Close

The 2026 Word of the Year Is Officially Here, and It’s Peak Internet Brain Rot

6 0
27.10.2026

Get unlimited access to everything VICE has to offer.

Turn off all ads on VICE.com

Exclusive New VICE Documentaries

Member Exclusive Features & Columns

Turn off all ads on VICE.com

Exclusive New VICE Documentaries

Member Exclusive Features & Columns

Turn off all ads on VICE.com

Exclusive New VICE Documentaries

Member Exclusive Features & Columns

4 Magazines Delivered to Your Door

The 2026 Word of the Year Is Officially Here, and It’s Peak Internet Brain Rot

May God have mercy on us all. 

Share on X (Opens in new window)X

Share on Facebook (Opens in new window)Facebook

Share using Native toolsShareCopied to clipboard

It never ceases to amaze how much influence moronic guys have on the world. The suffix “-maxxing,” popularized by Clavicular—a guy famous for being unpleasant —has saturated the lexicon. “-maxxing” has been around for a while in some form or another, but like most Gen Z trends, it’s a repackaged version of an old thing, with traces of a term dating back nearly 40 years.

But as they say, it takes years of work to become an overnight success, and that’s why “maxxing” is Dictionary.com’s 2026 Word of the Year.  

According to Dictionary.com data, usage of the term exploded in digital media by August........

© Vice