Every two years, politicians and media outlets alike remember that Latino Americans are a voting bloc in this country in the final hours of the election cycle. Despite this, their votes can decide who wins, even if they remain a group that's hard to predict.

In 2024, 32.8 million Hispanic Americans were eligible to vote, making them the second-largest racial or ethnic group of voting-age Americans. Yet only 16.6 million of these eligible voters cast a ballot in the last presidential election.

Republicans certainly knew this. The Latino swing for President Donald Trump in 2024 was remarkable. Although a majority of the demographic still voted for former Vice President Kamala Harris, Trump won 43% of the group’s vote – breaking the record for the most Latino voters a Republican has won since George W. Bush in 2004.

That was before Trump showed voters the man lurking behind the empty campaign promises. It was before he started a costly war with Iran that no one wanted, a war that has caused gas prices to spike. It was before he introduced tariffs that made the price of goods go up. It was before the One Big Beautiful Bill Act cut Medicaid, and before he spent or plans to spend at least $1.6 billion of taxpayer dollars into inane “beautification projects” in our nation’s capital.

With early voting for the midterm elections already underway, how will the Latino vote turn out?

Democrats have been spending to reach the Latino vote

Latinos, like all Americans regardless of race or ethnicity, are tired of the lies about our economy. And while community members have spent years explaining to politicians that Latinos are not monolithic, Chuck Rocha, the founder of Solidarity Strategies, the largest Latino-owned political consulting firm in the country, says 2026 is different.

“All these Latinos are monolithically mad – whether they’re........

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