Finding the best deals on children’s clothes is a challenge most moms are up for. Paying attention to sales and prices are prominent ways families save on monthly expenses.

So, when Missouri mom Shae (@shaeruralmomma) noticed a major price difference between girls’ clothes and boys’ clothes while shopping at a local Walmart, she shared the discovery with fellow parents. She noted that the girls’ clothes had fallen victim to the “Pink Tax“—a price hike on feminine-marketed items that are the exact same as male-marketed items.

“I’ve known about the Pink Tax on adult products for years—that’s why I switched to men’s razors and deodorant,” Shae, a rural stay-at-home mom, tells Upworthy. “But I was genuinely surprised to see what looked to be an even bigger price difference in children’s clothing.”

@shaeruralmomma It’s wild ! #pinktax #girl #shop........

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