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Srinagar got star treatment at J&K film festival. Jammu got a supporting role

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11.09.2026

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Srinagar got star treatment at J&K film festival. Jammu got a supporting role

The events lined up in Jammu mostly featured local filmmakers and artists. There is a difference between platforming local artists and making a city feel like an afterthought.

A film festival with Jammu & Kashmir in its title should not leave one half wondering when its turn will come.

The first International Film Festival of Jammu & Kashmir (IFFJK), which began on 7 September, brought filmmakers, actors, and musicians to the Union Territory. The distribution of the spotlight has left many in Jammu asking an uncomfortable question: was the city a co-host, or simply part of the acronym?

Bringing international cinema, filmmakers, and industry voices to the region is no small feat. Srinagar got the glamour: Imtiaz Ali, Sunidhi Chauhan, Vedang Raina, Pankaj Tripathi, Sharvari, and Ramesh Sippy made an appearance. Jammu, meanwhile, got local performers, administrative dignitaries, and its own programme of events, but not one big Bollywood........

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