‘Feeling a bit stressed or anxious? Want to practise more mindfulness? Looking for good vibes and your best mellow and chill?’ This is not an advert for a life coach but the official sales pitch for NeeDohs, the much-coveted new children’s toys. These are not mere playthings, you see. Thanks to the ADHD-ification of childhood, they are ‘sensory fidgets’.

NeeDohs are produced by American manufacturer Schylling. They are ‘the original sensory squish toy’, but others have appeared on the market, such as squishy ‘original viral dumplings’, produced by RMS International. Squishies are the latest craze – brightly coloured blobs of plastic to squash, squeeze, stretch and supposedly help children who have trouble focusing.

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