The crowded market place emerging on Britain’s right is bewildering. Nigel Farage and Reform UK appeared to have successfully colonised the space for positions more robust than those offered by the current Tory party. They have been ahead in the national opinion polls for months now. But the launch of Restore Britain, a new party founded by the former Reform MP Rupert Lowe, suggests that Farage himself now faces a threat on his exposed flank.

No party to the right of Farage has posed a substantive electoral threat since the British National Party virtually disappeared in 2015. But that could be about to change. Restore claims to have 90,000 members. Lowe has a significant social media presence and the backing of Elon Musk. He has also set out in some detail how he plans to change the country.

Restore Britain argues it intends not just to steal Reform votes but to win a majority at the next election

Restore Britain argues it intends not just to steal Reform votes but to win a majority at the next election

Restore Britain also hopes to sweep up disaffected supporters of existing outfits which have identified space in the territory where Farage fears to tread.

Another former Farage friend, Ben Habib, leads Advance UK. Habib has been nurturing the movement since he quit Reform in November 2024 after losing his job as deputy leader. He has made overtures to Lowe, but Lowe is refusing to allow Advance to merge with Restore. All personal issues aside, Advance UK is a controversial outfit because Tommy Robinson is a member.

Even further on the fringes is the Homeland party, which describes itself as........

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