As Americans prepared to celebrate the nation’s 250th birthday on the morning of July 4, sobering images flashed across their phones and TV screens. Hundreds of masked men marched the streets of Washington carrying flags and chanting “Reclaim America!” It soon became clear from the logos on their identical baseball caps that the marchers were members of Patriot Front, a white nationalist group.

The march ended without incident. Still, it joined the 2017 “Unite the Right” rally in Charlottesville, Virginia, and the Jan. 6, 2021, attack on the U.S. Capitol – both of which culminated in deadly violence – as recent mass demonstrations with participants who openly embrace white nationalism. Members of a loosely organized movement that usually operates out of public view, white nationalists hold that shifting demographics pose an existential threat to the white race, which they view as culturally superior and deserving of power over other groups in the U.S.

Combined with the spread of white nationalist ideology from obscure corners of the internet into mainstream politics, these events have led many Americans to wonder: How extensive is white nationalism’s appeal among the broader public, and who is drawn to this extremist ideology?

We are political scientists who study political behavior, identity and social media. In recently published research in the scientific journal Nature, we offer some answers to these questions using national surveys we conducted with nearly 8,000 non-Hispanic white Americans from 2021 to 2025.

Asking Americans about white nationalism

We expected many Americans would be unfamiliar with the term “white........

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