You’re probably familiar with the idea that in the world of big tech, “we” are the product.

Our data is the currency being traded every time we navigate our social media feeds. Tech giants such as Apple, Google and Microsoft offer valuable services, but it comes at a price. They host our email, photos, backups, files, calendars, reminders and contacts.

If you also include all the smaller startups and niche solutions, you’ll quickly see your security cameras, electronic locks, home appliances and even your toothbrushing schedules are all online – far removed from any physical box or device that you have any control over.

But there is a way to break free from big tech. It’s called “self-hosting”.

Many of these large tech providers do a good job of securing your data and enabling you to access services across devices and platforms. They allow novice users with almost no technical skills to interact with and share their data at little cost.

However, being reliant on these companies isn’t risk-free.

Google, Amazon and Meta have been implicated in unexpected or questionable uses of data.

Having high-value data concentrated in well-established systems also provides cyber criminals and scammers with obvious targets to spam, imitate (spoof) or hack.

Users........

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