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The sale of Russell & Bromley is a symbol of the challenges facing independent heritage brands

23 0
04.02.2026

The UK heritage shoemaker Russell & Bromley has been bought by high-street clothing giant Next. Despite the brand’s rescue from administration, dozens of jobs will be lost in initial redundancies, and there are rumours that more than 30 shops could close. As one of the few independently owned footwear brands left in the UK, the sale spells another loss to the industrial heritage of the British footwear industry.

The closure of fashion stores is nothing new, and the gradual demise of the British high street has been well documented. In fact, research in 2021 revealed that the fastest-declining sector on the UK high street was fashion retail. Shifts in consumer behaviour driven by online shopping, alongside fast fashion, placed inevitable pressure on independent, mid- to high-end stores like Russell & Bromley.

With so much competition (particularly in the context of footwear, where many clothing retailers and supermarkets have added shoe lines), staying relevant has become even more challenging.

What set Russell & Bromley apart was its long history. It was founded in 1880 in Sussex and continued under the leadership of five generations of the same family. It has a strongly defined heritage as a British independent brand, with a focus on craftsmanship and understated luxury.

It has also been a favourite of the Princess of Wales, which guaranteed the brand further endorsement. More........

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