In recent months, The Sims 4 has been ramping up its login reward events and limited-time challenges. Login rewards are what they sound like: Hop into the game for a certain number of days, and unlock a series of exclusive in-game items for free. Limited-time challenges work similarly, but require players to complete specific actions in-game to earn XP, which can then be redeemed for exclusive loot.

The problem here is twofold. I'm sure plenty of Sims players hop into the game daily, but for many Simmers, myself included, The Sims 4 is not a game you play every day. It's a game you play daily for a week or two, spending hours creating the perfect Sim and building the perfect house for them to live in, before interest fizzles out and you stop playing for a while. Then a new base-game update comes out or a new DLC drops, and you jump back in to see what's new… only to discover........

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