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Tom Hale’s Oura Heads to the U.S. Open With a $16B IPO in Sight

Under CEO Tom Hale, Oura has expanded from a niche smart-ring startup into a mass-market health brand with ambitions well beyond hardware.

When the U.S. Open main draw begins Sunday in Flushing Meadows, players will settle into the usual rhythm of matches, practice courts and media rounds. This year, they’ll also be offered Oura Rings. Under a new five-year agreement with the U.S. Tennis Association, the Finnish smart-ring maker has become the USTA’s first wearable partner. The deal comes as Oura prepares for a closely watched IPO and faces the challenge of proving it is more than a trendy tech accessory worn by celebrities and athletes.

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Oura confidentially filed to go public in May. The listing could happen as soon as September and would seek $3 billion in fresh capital at a $16 billion valuation, according to Bloomberg. Oura was last valued at $11 billion, after raising more than $900 million in a Series E round in October 2025.

Oura’s $6-a-month subscription unlocks detailed sleep data, heart-rate trends and other........

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