In 2024, the region attracted 70 million tourism trips generating a visitor spend of more than £4 billion across over 12,000 businesses, supporting 158,000 employees.

Despite this, a new study by Transport East found that limited bus and rail options - particularly in rural and coastal areas - as well as services not being aligned with businesses' opening hours, are reducing visitor satisfaction, making it harder for firms to recruit and retain staff, and placing........

© Norwich Evening News