Hindutva and the Mamankam revival: Rebranding a medieval Kerala festival as Kumbh Mela
As dusk settles over Bharathapuzha in Thirunavaya, the historic sandbanks where the festival of Mamankam was once held, a spectacle it has never experienced before begins to unfold. A Kashi ghat-style river aarti. Flames blur into ribbons of light as priests standing on specially raised platforms swing multi-tiered brass lamps in sweeping arcs. A soundscape of bells, Sanskrit chants and drums builds in layers, turning the crowds ecstatic.
For a visitor, the ritual held as part of ‘Maha Magha Mahotsavam’, which began on........
