During this year’s Super Bowl, boxer Mike Tyson took a big bite out of an apple in a commercial that commanded us to “eat real food.” The ad felt more like a political gambit than a PSA. Here was a chance to show off the seemingly strange alliance of the second Trump administration: MAGA and MAHA.

After Robert F. Kennedy Jr. endorsed Donald Trump in 2024, Republicans added a woo crowd to their base. Some outsiders found the connection odd. But in retrospect, it’s easy to see why it works. What unites alternative medicine practitioners, organic fanatics, tradwives, and Trump voters isn’t all that strange when you think about it: Each group is obsessed with what’s supposedly “natural.”

When discussing alternatives to modern medicine, the Make America Healthy Again legion wants “natural” family planning (no contraceptives), “natural” meat (devouring uncooked organs and raw milk as a show of virile masculinity), and “natural” immunity for viruses (fewer vaccines). The body is a temple that should remain untampered with—even if that means the return of measles.

For the diehard MAGA right, the same values hold true. Christian conservatives believe in what they see as a naturally apparent hierarchy in the family, calling for people to have more children and for mothers to stay home to care for them. (Memorably, Vice President JD Vance has gone so far as to suggest that parents should get extra votes.) And then there are far-right pundits like Curtis Yarvin, who once called slavery “a natural human relationship.”

In both cases, common sense or a........

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