TORONTO — Drake delivered a seismic shock to the music industry Friday, releasing not one but three new albums simultaneously as his long-awaited "Iceman" finally arrived alongside two surprise projects, "Maid of Honour" and "Habibti," capping a meticulously orchestrated rollout that included a viral ice sculpture stunt in his hometown.

The 39-year-old Toronto rapper, born Aubrey Drake Graham, unleashed the triple threat at midnight Eastern time on May 15, 2026, via OVO Sound and Republic Records. "Iceman," his ninth studio album, clocks in at roughly 69 minutes with 18 tracks blending introspective trap, melodic R&B and pointed disses. The two additional projects — a sultry R&B affair in "Habibti" and a high-energy party record in "Maid of Honour" — give fans a sprawling 50-plus tracks across the night.

Early streaming numbers suggest a blockbuster opening. Industry insiders project "Iceman" alone could challenge for the biggest debut of 2026, building on the momentum from Drake's 2025 collaborative album "Some Sexy Songs 4 U" with PartyNextDoor.

The Icy Rollout That Captivated Fans

Drake teased "Iceman" for months, but the campaign ignited in April when a towering 25-foot ice sculpture appeared in a downtown Toronto parking lot. Promising the release date hidden inside, Drake invited fans — and opportunistic content creators — to chip away at the frozen block. Twitch streamer Kishka ultimately unearthed a package containing concept art and the confirmation: May 15.

For his efforts, Kishka reportedly received a substantial cash reward from Drake's team. The stunt, which........

© International Business Times