Once, there was fame. Then, the internet happened, and fame’s cousin, virality, entered the chat. Behind fame is a face, behind virality, a moment. Whether caught, captured or created on camera, a moment — free of the burden of a person and a personality — can drive views, profit, influence. If you can create it, you can mine it for all its worth — social media influencers, corporate sales teams and IT departments of political parties all........

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