Winter Wear Steps Into The Rental Zone

Indian D2C brands and rental platforms are offering winter clothing for travellers who need it only for a short trip. Jackets, parkas and snow gear are becoming another test of access over ownership

Buying specialised gear for an occasional holiday can mean a sizeable expense and years of storage afterwards. Different destinations and the desire for a fresh holiday wardrobe give travellers more reasons to consider renting

The opportunity comes with the cost of cleaning, maintaining and circulating garments between bookings. Repeat rentals, accessory sales, eventual purchases and resale could help brands build a business beyond the first trip

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With winter almost here, it’s almost time to reopen those trunks and suitcases holding the family’s woolen and warm clothes. The sweaters, shawls and jackets go through trials before being rolled out for the season.

This is a familiar routine for anyone who lives in a city or town with a winter to speak of, and every season brings the same challenges of keeping up with the trends and the changing needs of everyone in the family. 

For everyday wear, keeping an old favourite sweater or cardigan makes sense, but going on a holiday or dressing up for an occasion in winter changes things. Plus, if you live in Mumbai or Chennai or any other temperate city with no real cold months, buying winter wear for that occasional trip to the mountains or cold cities means spending on things you will barely touch once you’re back home.

Take a casual look at the online aisles of winter wear on Myntra or AJIO or any fashion platform. The total expense adds up rather quickly and grows quite large when the whole family needs new winter clothes. 

For instance, Decathlon lists a snow jacket somewhere at ₹5,999 and a winter parka at ₹6,999. And those are some of the less pricey options out there when it comes to gear that keeps you warm in true cold. 

Beyond the price, there’s the responsibility of cleaning, storing and maintaining it until the next use. For many,........

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