Venture Capital Firms Are Hiring Filmmakers. Marketers Should Study What They’re Buying

Five- and six-figure films are becoming part of the VC toolkit. The bigger lesson is that attention from the right room can beat mass awareness.

EXPERT OPINION BY VICTORIA WATTERS, MEDIA ENTREPRENEUR

Andreessen Horowitz office building in San Francisco, California. Photo: Getty Images

Andreessen Horowitz is hiring filmmakers. The venture capital company’s New Media team wants to “take flyers on creative directors,........

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