Your Customer Acquisition Problem May Actually Be a Retention Problem

Acquisition costs are climbing for structural reasons. Most DTC brands skip is the one that actually works.

EXPERT OPINION BY TEMILOLA AGBEDE

Every consumer brand founder I get on a discovery call hands me the same diagnosis before I even ask for one: acquisition is broken. Costs are climbing, a channel that used to convert doesn’t anymore, a competitor is outbidding them for the same audience. The proposed fix is just as automatic: a new agency, a new platform, a bigger budget behind the same funnel.

Then I pull up their retention numbers and the........

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