Flexjet Is Spending Millions to Make Private Flying Feel Like a 5-Star Hotel. Every Business Should Pay Attention

Flexjet is investing in private terminals, hospitality training, and high-touch service to make every part of the journey feel seamless.

EXPERT OPINION BY PAULA CONWAY

Photo: Courtesy Flexjet

Private carrier terminals, for most of their existence, offered lessons in how not to design an airport waiting area. Anything beyond a place to check in, grab a coffee, and wait a few minutes until boarding time was a bonus. The customer experience was full of seams—just as functional, and no more luxurious, than waiting for an oil change. 

The tradeoff is that private jet fliers typically wait minutes (not hours) for their planes to arrive. Upgrading the waiting........

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