Your Startup Can’t Match Big-Company Salaries. Here’s What You Can Offer Instead

Here’s how small businesses can out-hire big tech without raising salaries.

Illustration: Inc.; Photos: Adobe Stock

A recent college grad with three job offers, James did something most people wouldn’t. The highest-paying offer was nearly double the lowest one on the table. He took the lowest one.

Why? The firm had an ESOP, a strong benefits package, and real training available. But the ultimate deciding factor was simpler than any of that: the work he’d get to do there, and the people he’d do it with. He knew that at the higher-paying firm, he’d be slotted into a defined lane. At this one, he’d get to do everything and learn from people he genuinely respected. He was right. That breadth of experience made him a highly sought-after........

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