Charli XCX Thinks ‘Anti-Marketing’ Is the Future. These 6 Brands Are Already Doing It

The next era of marketing may be a lot smaller than you think. Brands are discovering that deep trust beats massive reach.

EXPERT OPINION BY MICHELLE BLASER, FOUNDER, THE POLLINATR

Charli XCX. Photo: Getty Images

Charli XCX tweeted last month: “truly believe anti marketing will become a thing soon… still marketing but it’s just a different........

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