‘Going Viral’ No Longer Means What You Think it Does 

An NYU professor and author of a new book on online trends insists we need to update how we think about going viral.

EXPERT OPINION BY JESSICA STILLMAN, CONTRIBUTOR, INC.COM @ENTRYLEVELREBEL

Illustration: Adobe Stock

Every morning as part of my job I open my laptop and survey what the internet is talking about. And just about every morning these days I am assaulted by a host of videos, posts, and articles claiming some new trend is ‘going viral.’ 

People are looksmaxxing, frictionmaxxing, regularmaxxing, or even Catholicmaxxing. CEOs are chomping burgers. Kids are yelling 6-7. Indie bands are........

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