With 1 AI Feature No One Asked For, Grammarly Burned Its Brand

Using recognizable names to give your AI feature credibility without asking permission is a bad idea.

EXPERT OPINION BY JASON ATEN, TECH COLUMNIST @JASONATEN

CANADA – 2025/07/02: In this photo illustration, the Grammarly logo is seen displayed on a smartphone screen. (Photo Illustration by Thomas Fuller/SOPA Images/LightRocket via Getty Images)

Until this week, I’ve never met anyone who didn’t like Grammarly. It’s one of the single most useful pieces of software I’ve ever used.........

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