Tim Cook Says Apple Meetings Are Full of Arguments. That’s the Point

In an interview with CBS Sunday Morning, Apple’s CEO explains the value of different opinions and perspectives.

EXPERT OPINION BY JASON ATEN, TECH COLUMNIST @JASONATEN

US businessman Tim Cook reacts during the World Economic Forum (WEF) annual meeting in Davos on January 21, 2026.

As a general rule, most companies try to avoid arguments in meetings. The ideal meeting, at least for most teams, is where everyone ends up on the same page. If........

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