How a CRM Overhaul Helped a Lean Team Break Into a New Market

Six-time Inc. 5000 honoree Boutique Recruiting is using Salesforce and Slack to deliver on its ambitions and expand into new markets.

BY INC. CUSTOM STUDIO

Since its inception in 2014, Boutique Recruiting, a San Diego–based recruiting firm with 64 employees, has been no stranger to success. With its 93 percent placement rate, the company built a strong foundation of trust and reliability with clients early in its history. But years into the journey, the founders noticed that the tools their employees used to sort candidates and analyze data weren’t keeping up with the company’s rapid growth.

“Our organization is really lead heavy,” says Innesa Burrola, the firm’s founder and CEO. “The amount of information we can see is excellent [but] overwhelming at the same. [We] want to make sure [we’re] focusing on what’s important. But in our industry, everything’s important.”

To better understand the volume of data pouring in and to sunset........

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