A College Senior Used YouTube to Build a Fashion Brand. It Could Hit $12 Million in 2026

Hailey Weiner launched Heiress Beverly Hills without formal fashion or business training—and learned the fundamentals by watching free videos online.

BY ESTHER LIAN, EDITORIAL INTERN

Hailey Weiner. Gif: Inc.; Photos: Courtesy Heiress Beverly Hills

When Hailey Weiner founded Heiress Beverly Hills in 2020, she was........

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