Every Brand Wants to Start a Club. The Hard Part Comes After the Launch Party

Community marketing is moving off social media and into the real world.

EXPERT OPINION BY EMILY CODY, BRAND CONSULTANT

There are a lot of clubs all of a sudden. Run clubs. Book clubs. Supper clubs. Beach clubs. Members-only dinners. Fashion brands are opening cafés. Beauty brands are hosting workout classes.

It increasingly feels like buying something from a brand is only the beginning of the relationship. Now they would also like you to come hang........

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