Ja Rule Could Put His Whiskey in 238 Stores Tomorrow. He Won’t

In today’s attention economy, a big splash can deliver quick wins. The key is doing the work to make those wins last.

EXPERT OPINION BY BRADLEY AKUBUIRO, PARTNER, BULLY PULPIT INTERNATIONAL @BNAKUBUIRO

Ja Rule attends the Amber & Opal Bar Takeover in New York City. Photo: Getty Images

Outside Tatiana, one of Manhattan’s toughest reservations to snag, Ja Rule was working the line — not performing, but pouring.........

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