Long-Term Happiness Comes Down to 3 Things. Most Entrepreneurs Get 1 Wrong

The antidote is a deeper commitment to craft, purpose, and continuous self-development.

EXPERT OPINION BY BEN GOODWIN, CO-FOUNDER AND CEO, OLIPOP

Over the course of my life, I’ve developed a model around sustained human happiness. As best I can tell, there are essentially only three things that can make us fulfilled over the long term: religion or spirituality/a genuine relationship with something greater than ourselves; human connection and warm primary attachments; and dedication to the mastery of a craft. 

What these three things share is that they all direct your focus outward toward something important that exists outside of yourself. That relationship with something meaningful and external encourages humility. Self-obsession, by contrast, breeds........

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