McDonald’s Newest Campaign Takes a Page Out of Reality TV’s Playbook—and Features a ‘Love Island’ Star
McDonald’s Newest Campaign Takes a Page Out of Reality TV’s Playbook—and Features a ‘Love Island’ Star
The fast food chain is asking customers to serve up first job confessions.
BY ANNABEL BURBA, EDITORIAL ASSISTANT @ANNIEBURBA
Olandria Carthen. Photo: McDonald’s
Did you know that one in every eight Americans has worked at McDonald’s at some point in their life, according to the fast food giant? That’s a fact that inspired its latest marketing campaign, the “First Job Confessional”—with an added reality TV-inspired twist.
Over the next few months, the burger maker will bring a reality TV-style........
