menu_open Columnists
We use cookies to provide some features and experiences in QOSHE

More information  .  Close

Why Jennifer Garner Is Doubling Down On Her Organic Kids’ Food Brand

33 0
11.08.2026

The actress and cofounder of Once Upon A Farm shares what she’s learned in the first six months of leading a publicly traded company.

By Chloe Sorvino, Forbes Staff

In February, Jennifer Garner stepped onto the balcony of the New York Stock Exchange to ring the opening bell and celebrate the $724 million IPO of Once Upon A Farm, the Berkeley, California-based organic baby food company she cofounded nearly a decade ago. The stock closed its first day of trading up 17% and is now down about 15% for the year, but Garner says she has “no interest” in checking the price on any given day. She’s already mastered tuning out noise from Wall Street.

“People say to me, ‘Oh, I know you're checking it. You have to be checking it,’” the 54-year-old actress, a member of the 50 Over 50 class of 2026, tells Forbes. “And I say, ‘You underestimate my discipline.’”

“The first six months in, I can't know that in the same way that I can't know what's written about me in tabloid media. It would break me,” adds Garner, who was named to the 2026 Forbes 50 Over 50 list. “I would not do well under that kind of pressure or scrutiny from myself. I have to put that away—and I work very, very hard to avoid ever seeing my name in print in that way. Same thing with the OFRM stock.”

For the past decade, Garner has been just as committed to her Hollywood career (starring in and producing two hit streaming series, The Last Thing He Told Me on Apple TV and The Five-Star Weekend on Peacock) as she has been to her children’s food company. As chief brand officer, Garner has been a key driver of the $288 million (trailing 12 months revenue) business, which reported revenue of $85.4 million in its second quarter (a roughly 17% increase from Q1) on its earnings call last week.

“Beat and raise,” Garner says, showing........

© Forbes