07-30-2026CREATIVITY AT WORK

Generative AI could boost creativity, but only for some workers

New research suggests that LLMs like ChatGPT could shift the way people think on the job—with a catch.

[Source Illustration: Getty Images]

A new study suggests that AI may make workers more creative, but there’s a catch: Only certain employees are reaping the benefits.The new data, in “How and For Whom Using Generative AI Affects Creativity: A Field Experiment,” was recently published in the Journal of Applied Psychology.........

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