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The fake magazine in ‘The Devil Wears Prada 2’ is having a better year than most real magazines

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30.04.2026

The fake magazine in ‘The Devil Wears Prada 2’ is having a better year than most real magazines

A limited-edition physical version of Runway, the fictional fashion glossy from the film series, is a clever marketing stunt for an era of digital fatigue.

If you haven’t been living under a rock, you’ve probably seen the marketing for The Devil Wears Prada 2, whether it’s a glamorous outfit from Anne Hathaway or Meryl Streep all over social........

© Fast Company